Our collaboration began with a gap analysis of the company’s policies and practices against the UN Guiding Principles and support on the identification of salient issues, both informed by workshops to assess and prioritize human rights impacts in own operations and the value chain of three operating companies in different regions. That work helped HEINEKEN to develop a new human rights program and a new Human Rights Policy, which is being implemented across the organization, including further human rights workshops, organized jointly in 11 countries. Shift’s support includes helping those operating countries understand how salient issues manifest at ground level and how to respond accordingly. We are also working together on the development of an approach, including operational guidance, for doing business in high risk contexts, with an initial focus on Africa. Furthermore, we gave input and feedback to the company´s new Supplier Code and the underlying process, HEINEKEN’s brand promoters policy and to implementation guidelines for their Human Rights Policy.